Monday, 16 January 2012

I have 2 best businesses of 2011. The first are Microbrewers, they made a lot of profit this year because it is a new product that ranges from low to high end and the individual discs/cups cost more than buying bulk coffee grounds.
My 2nd one is snap back hats (zepher, new era), thanks to rappers and musicians these retro styles came back in and raked in a lot of money.

Tuesday, 10 January 2012

What are we wearing these days? Write a list of the top 10 fashion choices for the holidays.  Who sells what? Include a picture and a one sentence explanation.


Hipster Christmas Fashion:


1) 5 pannel snapbacks
Sold by brands like Only NY, Obey and Supreme. They are popular because alt. rappers like Tyler, The Creator and Mac Miller

2) Crew neck sweaters with awesome pictures on them

Sold by brands like 10 Deep, Sexy-Sweaters, Qlassic. Popular and Reliable for the winter. Unisex too :)

3) Wood Jewellery 
Sold by Good Wood NYC. Hand carved and swagtastic. Made famous by Wutang, Most dope crew.

4) Throwback sport Snapbacks
Sold by Mitchell and Ness hats, Zephyr hats and New Era. Kicking it old school with the 80's styled writing and old teams such as Quebec Nordiques. $26, makes it much cheaper then fitted new era 59

5) Keds Collective

Sold by Keds. These shoes have sweet designs with collaborations from cartoonist, graphic designers, artists and many others.

6) Graphic Tees 
Sold by....A lot of people. Just classic apparel. Even better when ironic.


anyways this is all I can think of but here are some links

http://www.snaphats.com/
http://onlynylives.com/
http://www.kedscollective.com/
https://goodwoodnyc.com/shop/
http://www.supremenewyork.com/

Secrets of Success in 8 Words, 3 Minutes

What he said was basically:

Love what you do

Try hard at what you're doing

Have fun doing what you love

Don't give up

Push yourself

Do your best

But I think the most important one is the passion. Because if you have passion for what you're doing it will make everything like persisting and doing work so much easier and worth your wild. I'm sure Bill Gates has a passion for making easy to use computers and building up technology. If he didn't he would be no where near as successful as he is today.

For-Profit Business

"A for-profit organization exists primarily to generate a profit, that is, to take in more money than it spends. The owners can decide to keep all the profit themselves, or they can spend some or all of it on the business itself. Or, they may decide to share some of it with employees through the use of various types of compensation plans, e.g., employee profit sharing."
- Definition of For-Profit business from: http://managementhelp.org/organizations/types.htm#anchor1387164


TOMS Shoes:
http://www.toms.com/

  • TOMS Shoes was founded in 2006 by Blake Mycoskie
  • They have given over 1,000,000 shoes to children in 3rd world countries who need them
  • "One for One" is the idea Blake came up with for when a person buys a pair of TOMS Shoes they give one to a child in need http://www.tomsshoes.ca/our-movement/movement-one-for-one
  • TOMS Shoes are available world wide by ordering off their website and have deals with different stores in Canada and US such as:
Aritiza
West 49
Off The Wall
Stoneridge
Below the Belt

....and so on and so forth

  • Blake Mycoskie Founded TOMS Shoes and was given the awesome job title of "Chief Shoe Giver"
  • He had already created five other successful businesses and started this For-Profit Organization in 2006
  • In an interview with treehugger.com he said he start a for-profit because he had no background in charities so he used his entrepreneurial skills
  • His business model is "One for One" so he could build a business by selling shoes and at the same time, give them away (that is why the shoes cost like $50, because you're paying for two shoes)




  • TOMS Shoes has partnered with Nordstrom and Disney to create a toddler line
  • Coordinates volunteer shoe drops are a key activities this business 
  • Producer --> Distributor --> Retail --> Consumer (In-Direct Channels)



Monday, 9 January 2012

day 72

Business Opening Activity: Share your expertise about a product worth using - take sides on a product war. Mac vs PC or Pepsi vs Coke comes to mind. Look at the two products websites, which one is better? Why?


Mac does a very good job at turning sides. Their commercials make people chose side which is very effective marketing tool because it attracts a lot of title

Thursday, 22 December 2011

exit through the gift shop

1. There has been debate over if this movie is genuine or a "mockumentary". What do you think? If it was a mockumentary - why would Bansky do this? Bansky likes to question and challenge with dark whimsical humour, he could be showing how ridiculous someone can get in the spotlight and how the can brand themselves to fame. MBW reminds me of myspace fame like Jeffree Star who built himself based on fame and had no reason behind work other than the fame.

2. What do you think the street artists are trying to get across to the public with their graffiti?
How can you tell they were effective? Bansky's work are anti-war, anti capitalism, anti fascism, greed poverty, hypocrisy, absurdity, ect.

3. What do you think that Mr. Brain Wash was trying to get across to the public with his art? Was he effective?
He wasn't trying to get anything across and that's the frustrating thing about him. Unlike bansky and other street artist his work had no meaning, it was all for hype.

4. What do you see as the key differences between the street artists work and MBW's work?
street artist have meaning and MBW is a fake. Hipster pproblems~5. At the end of the show lots of people showed up to the art show.  Why the long line? What brought so many people together? MBW focused all his attention on branding and promoting himself rather then focusing on the meaning and quality of art.

6. Graffiti: Is it art or vandalism? How would you react to someone painting on your wall? What similarities do you see between graffiti and guerilla marketing? Where is the line for Shepard Fairey or Banksy, when they move from making art against the mainstream machines into making money off of their art from the mainstream machines? Did they sell out or did they achieve success?