Justin Allan-Tripping TEDtalks

He's thinking outside the box. Which, in business is the thing that makes or breaks companies. His idea started from seeing a picture 18 years ago and from that idea he has made a product (whether or not it will actually works) that people who care about the planet (which is a lot of people) will want. It's a product people have been waiting for. This is a good business idea because people have not thought of it.