Tuesday, 10 January 2012

For-Profit Business

"A for-profit organization exists primarily to generate a profit, that is, to take in more money than it spends. The owners can decide to keep all the profit themselves, or they can spend some or all of it on the business itself. Or, they may decide to share some of it with employees through the use of various types of compensation plans, e.g., employee profit sharing."
- Definition of For-Profit business from: http://managementhelp.org/organizations/types.htm#anchor1387164


TOMS Shoes:
http://www.toms.com/

  • TOMS Shoes was founded in 2006 by Blake Mycoskie
  • They have given over 1,000,000 shoes to children in 3rd world countries who need them
  • "One for One" is the idea Blake came up with for when a person buys a pair of TOMS Shoes they give one to a child in need http://www.tomsshoes.ca/our-movement/movement-one-for-one
  • TOMS Shoes are available world wide by ordering off their website and have deals with different stores in Canada and US such as:
Aritiza
West 49
Off The Wall
Stoneridge
Below the Belt

....and so on and so forth

  • Blake Mycoskie Founded TOMS Shoes and was given the awesome job title of "Chief Shoe Giver"
  • He had already created five other successful businesses and started this For-Profit Organization in 2006
  • In an interview with treehugger.com he said he start a for-profit because he had no background in charities so he used his entrepreneurial skills
  • His business model is "One for One" so he could build a business by selling shoes and at the same time, give them away (that is why the shoes cost like $50, because you're paying for two shoes)




  • TOMS Shoes has partnered with Nordstrom and Disney to create a toddler line
  • Coordinates volunteer shoe drops are a key activities this business 
  • Producer --> Distributor --> Retail --> Consumer (In-Direct Channels)



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